http://larch-www.lcs.mit.edu:8001/~guttag/lbsp/lbsp.html
Devoted to promoting bicycle safety among children, the nonprofit Lexington Bicycle Safety Program organizes bicycle safety events, coordinates media campaigns promoting safety throughout Massachusetts, and produces educational materials for national distribution. The site pitches a videotape that stars three NBA players, entitled 'Boston Celtics Basketball Stars Promote Bicycle Safety.'